BA Marketing (Extended Degree)
About this course
Marketing is the discipline that connects what organisations offer with the people they want to reach. It draws on psychology, data analysis, creative thinking, and strategic planning to understand consumer behaviour, identify market opportunities, build brand identity, and communicate effectively across a rapidly evolving range of channels. In an era of digital transformation, social media, and data-driven decision-making, marketing professionals need to be both analytically rigorous and creatively adaptable, and this extended degree is designed to develop both capabilities thoroughly. At Northumbria University, this four-year full-time programme is structured to deliver outstanding professional depth. It includes a sandwich year in professional practice, a year abroad, and work placement opportunities, giving you substantial experience in real marketing environments and in international settings before you graduate. The extended degree format and the breadth of professional experience embedded in the programme make it one of the more comprehensively structured marketing degrees available. You will study consumer behaviour, brand management, digital marketing, market research, campaign planning, strategic marketing, and the tools and platforms used in contemporary professional practice. The typical entry tariff of 120 points reflects the programme's approach to welcoming students with a range of backgrounds and educational histories. Marketing graduates are in demand across virtually every sector of the economy. Roles in brand management, digital marketing, market research, account management, content strategy, public relations, and product management are among the most common destinations. The combination of academic study, a year in professional practice, and a year abroad makes Northumbria graduates distinctively prepared for the job market. Many graduates move quickly into substantive marketing roles, and the professional experience often leads directly to employment offers. Postgraduate study in marketing, business, or data analytics is available for those who want to specialise or develop their careers further.
Syllabus & Modules
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