BSc Digital Marketing
About this course
Digital marketing has emerged as a distinct professional specialism as the proportion of commercial activity that takes place online has grown dramatically. Where traditional marketing relied on broadcast media, print, and direct mail, digital marketing operates through search engines, social platforms, email, websites, and the data those channels generate. The discipline combines creative communication skills with quantitative analysis, strategic thinking with hands-on technical knowledge of the platforms and tools that drive digital activity. At the University of Chichester this three-year full-time programme is accredited by the Chartered Institute of Marketing, combining academic theory with commercial application and giving you insight into the role marketing plays in growing organisations and audiences. You will develop a practical understanding of digital marketing strategy, SEO and paid search, social media management, email marketing, content strategy, analytics, and the legal and ethical frameworks that govern digital communications. A sandwich year and work placement activity are both features of the programme, giving you the opportunity to practise your skills in a real marketing environment before your final year, which is where much of the most valuable professional learning happens. Digital marketing graduates are in strong and sustained demand. Every organisation that operates online, which is effectively every organisation, needs people who can manage its digital presence, attract traffic, convert visitors, and measure the results. Roles in digital marketing management, SEO, paid media, content marketing, social media, email marketing, analytics, and e-commerce are all accessible. The CIM accreditation adds professional recognition to the academic qualification. Postgraduate study in marketing, digital business, or data analytics is available for those who want to develop further expertise or move into more senior strategic roles.
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