BSc Marketing and Management (with a professional placement year)
About this course
Marketing and management together equip you to understand how organisations attract, serve, and retain customers while directing resources and people toward strategic goals. Marketing examines consumer behaviour, brand strategy, communications, market research, and the digital channels through which organisations now engage their audiences. Management provides the frameworks for strategy, leadership, finance, and operations that translate marketing insight into organisational action. The combination develops a rounded commercial intelligence that employers value highly. At the University of Sussex, this four-year full-time programme is designed for students who want to understand how today's dynamic and competitive business environment actually works. You will explore consumer behaviours, market trends, data and metrics, and the strategic decisions that determine whether organisations survive and grow. The programme includes a foundation year, which builds academic skills and confidence before you enter the main degree, and a professional placement year that provides sustained work experience in a marketing or management role. The placement is a particularly valuable component, allowing you to develop your professional identity, apply your classroom learning to real problems, and build a network of industry contacts before you graduate. The typical entry tariff is 120 UCAS points, and the programme is studied full time. Graduates from marketing and management programmes pursue careers across a wide range of sectors. Marketing management, brand management, digital marketing, market research, product management, communications, and general management are all common career paths. The analytical and strategic skills the degree develops also open doors in consulting, entrepreneurship, and the public sector. Further study options include postgraduate programmes in marketing, business administration, digital marketing, and management.
Syllabus & Modules
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