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BSc Marketing and Management
About this course
Marketing and management is a combination that develops two of the most important skill sets in modern business: the ability to understand and communicate with customers and markets, and the ability to lead and organise the people and processes that deliver on that understanding. Marketing covers consumer behaviour, brand strategy, digital channels, campaign planning, and market research. Management broadens the picture, encompassing strategy, leadership, organisational behaviour, operations, and the financial and commercial knowledge needed to run a successful organisation. Together they produce graduates who can see business from both the customer-facing and the organisational perspectives. At the University of Portsmouth, this three-year full-time programme offers an outstanding set of structural opportunities. You will have the option to undertake a year abroad and a work placement during your studies, and the sandwich element gives you the chance to gain substantial professional experience before you graduate. Portsmouth's location on the south coast and its strong connections with the regional and national business community provide a practical context for your learning. You will study marketing principles, consumer research, brand development, digital marketing strategy, organisational management, strategy, and leadership, developing both the analytical tools and the creative confidence needed for contemporary business roles. The typical entry tariff of 120 points reflects the programme's expectations. Marketing and management graduates are in demand across a wide range of industries. Roles in marketing management, brand management, account management, product management, and general commercial management are among the most common destinations. The combination of marketing knowledge and broader management understanding makes graduates particularly versatile, able to move between specialist marketing functions and broader commercial leadership as their careers develop. Postgraduate study in marketing, management, or business administration is available for those who want to specialise or move into more senior strategic roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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