BA Fashion Marketing
About this course
Fashion marketing is the discipline that connects creative fashion practice with the strategic and analytical dimensions of bringing fashion products and brands to market. It encompasses brand management, consumer behaviour, visual merchandising, digital marketing, communications strategy and retail analytics, all applied to the specific dynamics of the fashion industry. Fashion is a fast-moving, global and trend-driven sector, and the marketers who work within it must combine genuine cultural and aesthetic awareness with commercial rigour and data literacy. At London College of Fashion, part of the University of the Arts London, this three-year programme gives you the opportunity to develop your marketing skills and knowledge within one of the world's leading fashion education institutions. You will study marketing theory and practice in a fashion context, developing your understanding of how fashion brands communicate with consumers, how collections are positioned and promoted, and how digital platforms have transformed the way fashion is experienced and sold. A sandwich placement year gives you extended professional experience in the fashion marketing industry, and the programme is underpinned by LCF's extensive global network, including international study partnerships across the USA, Australia, Italy and other fashion capitals. Graduates in fashion marketing pursue careers in fashion brands, luxury goods companies, retailers, fashion media, advertising and communications agencies, buying and merchandising, e-commerce and fashion public relations. The marketing and communications skills developed are also transferable to adjacent sectors including beauty, interiors and lifestyle brands. Many graduates pursue postgraduate study in fashion management, marketing or digital communications. The combination of LCF's industry connections, London's position as a fashion capital and the placement year gives graduates a particularly strong platform for entering this competitive sector.
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