BSc Fashion Marketing
About this course
Fashion marketing sits at the intersection of creative industries and commercial strategy, concerned with how fashion brands build identity, communicate with consumers and achieve commercial success in one of the most visually and culturally sophisticated sectors of the global economy. It requires an understanding of consumer psychology, brand theory, digital and social media platforms, retail and distribution dynamics, and the particular cultural codes through which fashion speaks to its audiences. Unlike generic marketing, fashion marketing must engage with the emotional, aspirational and identity-driven dimensions of dress and style. At Manchester, which brings the rigour of a research-intensive university to this commercially focused subject, this three-year full-time programme develops your understanding of fashion as both a cultural phenomenon and a commercial business. You will study marketing theory and strategy, consumer behaviour, digital marketing and social media, trend forecasting, retail buying and merchandising, fashion communications, brand management and the sustainability challenges that have become central to the fashion industry's future. Manchester's location in a city with a significant fashion retail and creative sector provides professional context for your studies. The typical entry tariff is 136 UCAS points. Graduates work in fashion marketing, brand management, digital content and social media, retail buying and merchandising, fashion PR and communications, e-commerce, styling, and editorial and production roles across fashion media. The fashion and apparel industry is global, competitive and fast-moving, and graduates with strong marketing skills and fashion knowledge are employed across luxury, high street, sportswear and sustainable fashion sectors. Many graduates also move into broader creative industries marketing roles, where fashion experience is transferable. Some continue to postgraduate study in marketing, fashion business or luxury brand management.
Syllabus & Modules
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