BSc Fashion Marketing
About this course
Fashion marketing is the discipline that connects the creative world of fashion with the commercial and strategic intelligence needed to reach consumers and build lasting brands. Fashion is not just a product category: it is a cultural phenomenon, an identity system, and a global industry, and marketing it requires understanding both the aesthetic and emotional dimensions of fashion and the data-driven, strategic, and digital tools of contemporary marketing practice. Studying fashion marketing gives you the ability to think analytically about consumer behaviour, brand positioning, and market trends while retaining the creative sensitivity that the fashion world demands. At Manchester Metropolitan University, this three-year full-time programme develops your understanding of how fashion brands connect with consumers, building the strategic, digital, and analytical skills needed to market fashion in a fast-moving global industry. You will study consumer behaviour, brand management, digital marketing and social media strategy, market research, fashion buying, and retail marketing, alongside the cultural and business dimensions of the fashion industry. The programme includes a sandwich year in industry and work placement opportunities, giving you extended professional experience in a fashion marketing or retail context before you graduate. Manchester Metropolitan has a well-regarded fashion school with strong connections to the fashion and retail industries, and the city itself is one of the UK's major retail and fashion industry centres. A typical entry tariff of 120 points reflects an accessible entry standard within a programme that develops real professional competence in the fashion marketing field. Graduates work in fashion marketing, brand management, digital marketing, buying, retail management, PR and communications, and content creation across fashion, luxury, and retail brands. Many continue in fashion or move into wider marketing roles where the combination of creative and analytical skills is valued. Postgraduate study in marketing, fashion management, or digital marketing is a further option.
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