BA Fashion Communication with Business Studies
About this course
Fashion communication sits at the meeting point of the fashion industry and the media, encompassing the visual, written, and strategic work that shapes how fashion is seen, understood, and desired. It includes editorial photography, styling, journalism, brand strategy, social media content, and the creative direction of campaigns. Adding a business studies dimension means you will understand not just the creative side but also the commercial logic that drives the industry: how brands are built, how markets work, and how communication strategies translate into revenue. This three-year full-time programme at the University of Brighton includes a sandwich year and a work placement, giving you direct professional experience embedded within your degree. You will develop visual literacy and creative practice alongside skills in market analysis, brand management, consumer behaviour, and digital marketing. The programme asks you to think critically about fashion as a cultural and economic phenomenon, and to produce work that is both aesthetically distinctive and strategically informed. Brighton's creative environment provides an excellent context for this kind of study, with strong links to the media, design, and retail sectors. Graduates from this programme pursue careers in fashion journalism and editorial, brand communications, PR and events, buying and merchandising, digital content creation, and marketing strategy. Many find roles with fashion labels, retail groups, magazines, agencies, and creative consultancies. The business studies component broadens your options, making you competitive for roles that require both creative and commercial thinking. Further study options include master's degrees in fashion communication, marketing, brand management, and related creative industries fields.
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