BA Digital Marketing and Strategy with a Year in Industry
About this course
Digital marketing and strategy concerns how organisations reach, engage and retain audiences through digital channels and data-driven approaches. It is a field that has grown rapidly as consumer behaviour has shifted online, and one that now demands a combination of creative thinking, analytical capability and strategic awareness. Understanding how to build and measure effective digital presence has become a core business competency rather than a specialist add-on. At the University of East Anglia you will follow this four-year full-time degree, which includes a year in industry that integrates professional experience directly into the programme. The taught content covers the principles and practice of digital marketing, including search, social media, content strategy, email, paid media and analytics, alongside the broader strategic frameworks that help organisations make sense of where and how digital fits into their overall commercial goals. You will develop the ability to analyse data from digital platforms, to design and evaluate campaigns, and to communicate marketing strategy to different stakeholders. The year in industry is a substantial commitment that allows you to apply your developing skills within a real organisation, to understand how marketing teams function in practice and to build the professional network and portfolio that employers value. The degree develops both creative and analytical thinking. You will become comfortable working with data to evaluate what is and is not working while also developing the judgment and communication skills needed to translate that analysis into compelling strategy. Graduates are well prepared for roles in digital marketing agencies, in-house marketing teams, brand management, e-commerce, content creation, marketing analytics and communications. The combination of strategic training and practical experience positions you well for roles that require both technical digital competence and commercial awareness. Postgraduate study in marketing, business or data analytics is a natural option for those wishing to develop further.
Syllabus & Modules
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