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BA Digital Marketing and Mathematics (With Foundation Year)
About this course
Digital marketing has become one of the most important functions in modern business, yet it sits at an unusual crossroads. Success in this field depends not just on creativity and commercial awareness but increasingly on a facility with data, on understanding what numbers reveal about audience behaviour, campaign performance, and the return on investment that businesses need. This programme at Liverpool Hope University pairs digital marketing with mathematics, giving you an unusually rigorous analytical foundation for a discipline that is often approached from a purely creative or business angle. You will study the principles and practice of digital marketing, covering content strategy, search engine optimisation, social media, paid advertising, analytics, and the way consumer behaviour shapes platform dynamics. Alongside this, mathematics equips you to think with precision about the quantitative side of marketing, from statistical modelling and data interpretation to the logical structures underlying algorithmic tools. The two subjects reinforce each other: marketing gives mathematical reasoning a practical context, and mathematics gives marketing claims a discipline that prevents wishful thinking from masquerading as analysis. The programme includes a sandwich year in industry and a work placement, giving you structured professional experience, as well as a year abroad. All of this sits within a four-year structure that builds depth and maturity before you graduate. The combination of marketing fluency and mathematical skill is genuinely rare and genuinely sought after. Graduates are well placed for careers in digital marketing agencies, in-house marketing teams, data analytics, market research, e-commerce, and the technology companies that build the tools marketers use. Many also find routes into roles that sit between marketing and data science. Further study at postgraduate level, whether in marketing, data analytics, or a related field, is also a natural progression.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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