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BA Business with Marketing
About this course
Business with marketing is a degree that develops the full breadth of business education while giving particular attention to marketing, the discipline concerned with understanding customers, creating value, and communicating it effectively. Marketing sits at the intersection of commercial strategy, consumer psychology, data analytics, and creative communication, and it is central to how organisations build relationships with their markets and achieve sustainable growth. Combining it with broader business study gives you the commercial context to deploy marketing thinking strategically. At the University of the West of Scotland, this four-year full-time programme develops your understanding of core business disciplines, including management, finance, operations, and strategy, alongside specialist marketing content covering consumer behaviour, digital marketing, brand management, market research, and communications. UWS has campuses across the west of Scotland and a strong commitment to accessible, practically relevant higher education. The four-year structure provides time for genuine breadth and depth, and the programme is designed with the Scottish credit framework in mind, including the flexibility to progress or exit at different stages with appropriate qualifications. You will develop analytical skills, commercial awareness, and the creative and strategic thinking that marketing demands, alongside the communication and collaborative competencies that graduate employers consistently look for. Graduates from business with marketing programmes are well placed for roles in marketing, brand management, digital marketing, market research, communications, advertising, public relations, and general management across a wide range of industries. The degree also provides a solid foundation for postgraduate study in business, marketing, or management.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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