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BA Business Management with Hospitality
About this course
Business management with hospitality is a degree designed for students who want to combine rigorous business education with specialist knowledge of one of the world's largest and most diverse industries. Hospitality, broadly defined to include hotels, restaurants, food and drink, events, and tourism, is a sector where excellent management practice is directly and immediately visible to customers, where service quality and operational excellence are competitive differentiators, and where the demands of managing people, quality, and customer experience intersect in distinctive ways. Understanding both the general principles of business management and the specific dynamics of the hospitality sector prepares graduates for a wide range of roles within an industry that employs millions of people globally. At the University of Keele, this three-year full-time degree with a sandwich year, year abroad, and work placement integrates core business principles with specialist hospitality knowledge. You will study the key functions of business, including strategy, marketing, finance, operations, and human resource management, alongside hospitality-specific content covering customer service management, food and beverage operations, sustainable practices, and cultural dimensions of the hospitality industry. Placements, internships, and industry projects are embedded in the programme, giving you hands-on experience in real hospitality and business settings and building the professional network and applied competence that employers in the sector value. The year abroad adds an international dimension, recognising that hospitality is a genuinely global industry. Graduates enter careers across the hospitality, food and drink, events, and travel sectors in roles including hotel manager, food and beverage manager, events coordinator, hospitality consultant, restaurant general manager, and revenue manager. The business management component also opens pathways in the wider retail, leisure, and service sectors, and many graduates find that the combination of commercial skills and customer focus transfers well to roles in sales, marketing, and operations management more broadly. Many graduates continue to postgraduate study in hospitality management, business administration, or tourism, building specialist expertise for senior leadership roles in the sector.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 10 respondents (83% response rate)
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