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BA Business Management (Marketing)
About this course
Business management with a marketing specialisation gives you the broad foundations of management knowledge alongside a deeper engagement with one of the most dynamic and data-driven functional areas in business. Marketing is not simply about advertising or promotion: it is fundamentally about understanding markets and consumers, developing products and services that meet real needs, and communicating value in ways that are credible and effective across multiple channels. Contemporary marketing is heavily data-driven, drawing on market research, consumer insights, digital analytics, geo-demographic segmentation, and an increasingly sophisticated understanding of buyer psychology. At the University of Westminster in London, this three-year full-time programme includes a sandwich year in industry with work placement, a year abroad, and work placement opportunities, giving you a structurally rich combination of professional and international experience that is unusually comprehensive for a three-year programme. The marketing strand develops your skills in brand management, digital marketing, market research, and strategic marketing planning, while the business management foundation ensures you understand the organisational and financial contexts in which marketing operates. Westminster's location in central London places you at the heart of the UK's advertising, communications, and marketing industries, with direct access to major employers and professional networks. A typical entry tariff of 104 points reflects a broad and accessible entry standard for a programme with strong professional orientation. Graduates work in marketing management, digital marketing, brand strategy, advertising, market research, public relations, and content creation across a wide range of industries. The sandwich year often leads to direct employment with placement providers, and many graduates also pursue professional qualifications through the Chartered Institute of Marketing. Postgraduate study in marketing or business is a further option.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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