Market Researcher
48AI USED FOR48%moving to86%
THE DOOR, NOWC
THE DOOR, 20 YRSE
STARTING PAY£22,000 - £28,000
NO MOATNo physical, legal or personal barrier protects this work from software.
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CAREERMASH (EN)FROM BUSINESS AND MANAGEMENT →
Market Researcher
Market researchers play a pivotal role in shaping business strategies by providing invaluable insights into consumer behaviour and market trends. In an ever-evolving UK economy, their expertise helps companies stay competitive and responsive to the needs of their customers, making this role crucial for driving innovation and growth.
THE DOOR: A easy to E extremely hard, now and in 20 years
AI helps here, but has not taken over
AI is already used for some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Organisations in this field
Organisations known to employ people in this area of work. This is not a list of current vacancies.
KantarA leading data, insights, and consulting company, Kantar helps clients understand consumer behaviour and market trends.
Ipsos MORIA global market research company, Ipsos MORI provides insights and data to help businesses make informed decisions.
NielsenNielsen is a global leader in audience measurement, data, and analytics, helping clients understand consumer behaviour.YouGovYouGov is an international research data and analytics group, known for its innovative approach to market research.