Market Research Analyst
60AI EXPOSURE TODAY60
20-YEAR SCENARIO
NOT A FORECAST95%
NOT A FORECAST95%
THE DOOR · ENTRY DIFFICULTY TODAYC
STARTING PAY£25,000 - £35,000
NO MOATNo physical, legal or personal barrier protects this work from software.
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CAREERMASH (EN)FROM BUSINESS AND MANAGEMENT →
Market Research Analyst
As a Market Research Analyst, you are the pulse of business decision-making, transforming data into actionable insights that drive strategy and innovation. Your work is vital, not just for companies in the UK, but globally, as organizations strive to understand consumer behavior and market trends in an ever-evolving landscape.
THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.
AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.
This work is being absorbed by AI
AI exposure is high for this work and nothing structurally requires a human: no licence, no physical task, no relationship at the core. Enter as the person directing the tools, not competing with them.
Organisations in this field
Organisations known to employ people in this area of work. This is not a list of current vacancies.
KantarA global leader in market research, Kantar offers diverse opportunities for analysts to work on innovative projects.
NielsenNielsen is renowned for its data-driven insights, providing analysts with the chance to work with top brands.Ipsos MORIIpsos MORI is a leading research agency that values analytical skills and offers a collaborative work environment.
YouGovYouGov is a global public opinion and data company, providing analysts with unique insights into consumer behaviour.