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BA Media and Communication
About this course
Media and communication is a discipline concerned with how messages are created, distributed, and received across the full range of contemporary media, from print journalism and broadcast television to social media, podcasting, and digital content creation. It examines both the technical and creative dimensions of media production and the social, cultural, and political contexts that shape what gets made, by whom, for whom, and with what effects. The discipline draws on communication theory, sociology, cultural studies, and media practice, and it prepares graduates for careers in an industry that is being continuously reshaped by digital technology. At the University of Derby, this three-year, full-time programme includes a foundation year, a sandwich placement year, a year abroad, and work placement experience, giving it an unusually comprehensive structure that combines academic depth with extensive practical and international development. The foundation year builds the theoretical and practical grounding you need before entering the main degree. The curriculum covers media theory, journalism, digital media production, audience research, advertising, public relations, and the creative and critical dimensions of communication practice. You will develop both analytical skills and practical production competences across different media formats, preparing you for a professional landscape where versatility is increasingly valued. The sandwich year and work placements give you direct professional experience in media, journalism, broadcasting, or communications organisations, and the year abroad adds international perspective to your media education. Graduates work in journalism, broadcasting, social media management, content creation, public relations, advertising, marketing communications, and the creative and cultural sectors. Many also go on to postgraduate study in media studies, journalism, or communications. Derby's practical approach and the breadth of work experience embedded in the programme make graduates well prepared for entry-level professional roles in media and communications.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 35 respondents (63% response rate)
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