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BA Marketing with Placement
About this course
Marketing is the discipline concerned with understanding markets, creating value for customers, and communicating that value in ways that build lasting competitive advantage. It encompasses market research and consumer insight, brand strategy, digital and social media marketing, advertising, pricing, product development, and the analytics that allow marketers to evaluate whether their strategies are delivering results. In a world of intense competition and rapidly evolving consumer expectations, effective marketing is both a science and an art. This four-year, full-time programme at the University of Gloucestershire includes a twelve-month industry placement, which the university strongly encourages as the most important element for maximising employability and building the professional networks that careers in marketing depend on. You will study the core disciplines of marketing strategy, consumer behaviour, digital marketing, brand management, market research, and campaign planning, developing both conceptual understanding and practical skills. The placement year allows you to apply this learning in a real commercial environment, to develop professionally under the guidance of experienced marketers, and to accumulate the kind of experience that many employers prioritise when recruiting graduates. Marketing graduates work across a wide range of roles and sectors, from brand management and digital marketing to content strategy, public relations, and market research. The combination of academic marketing knowledge and twelve months of professional experience that the Gloucestershire programme provides positions graduates strongly in a competitive market for marketing talent. Many graduates also pursue professional qualifications with the Chartered Institute of Marketing as their careers develop. Further postgraduate study in marketing, digital communications, or business management is a natural extension for those who wish to develop specialist expertise or pursue senior marketing roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 15 respondents (76% response rate)
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