BA Marketing
About this course
Marketing is the discipline that connects organisations with the people they serve, creating and communicating value in ways that meet customer needs and advance organisational goals. It draws on psychology, economics, sociology, and data analysis to understand how consumers think and behave, and combines that understanding with creative strategy to design products, services, and communications that reach the right people in the right ways. In a world of digital channels, shifting consumer expectations, and global markets, skilled marketers are among the most sought-after professionals in any sector. At Strathclyde this four-year full-time programme develops the skills you need for a variety of marketing and management careers. You will study consumer behaviour, brand management, digital marketing, market research, international marketing, and the strategic role of communications in customer satisfaction and organisational success. The Management Development Programme gives you practical, industry-linked learning that builds employability skills and the opportunity to compete in live marketing projects, ensuring that your academic knowledge is tested and applied in realistic contexts. A year abroad is available, giving you the chance to study marketing in a different national and cultural environment. Strathclyde's strong industry connections and its Glasgow location provide additional access to the Scottish and UK business communities. Graduates from Strathclyde's marketing programme go on to careers in brand management, digital marketing, market research, advertising, communications, product management, and consultancy. The analytical and creative combination that marketing develops is valued across sectors far beyond conventional consumer goods, including financial services, healthcare, technology, and the public sector. Many graduates also pursue professional qualifications from the Chartered Institute of Marketing or continue to postgraduate study in marketing, business, or related disciplines.
Syllabus & Modules
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