BA Marketing and Management with a Year Abroad
About this course
Marketing and management is a combination that reflects how modern organisations actually operate. Marketing is no longer a discrete function that runs campaigns in isolation: it is a strategic discipline concerned with understanding customers, shaping how organisations create and communicate value, and driving growth in an environment where digital channels, data, and changing consumer behaviour are continuously reshaping the competitive landscape. Management provides the broader organisational context, covering strategy, finance, operations, and leadership in ways that allow marketers to understand and influence the organisations they work within. At the University of East Anglia, this four-year programme includes a year abroad, giving you the opportunity to study at a partner business school in a different country and develop the international perspective that modern business increasingly demands. You will study the core areas of marketing, including digital marketing, consumer behaviour, brand management, market research, and communications strategy, alongside the management fundamentals of strategy, organisational behaviour, accounting, and operations. The programme reflects the tech-driven transformation of marketing, covering the platforms, tools, and data analytics that now shape how organisations reach and understand their audiences. The typical entry tariff is 152 UCAS points. Graduates work in marketing agencies, in-house marketing and communications teams, digital marketing, brand management, market research, and product management roles across all sectors of the economy. The management dimension of the degree supports careers in general management, consultancy, and leadership positions where a marketing orientation is an asset. Many graduates continue to postgraduate study in marketing, business, or related fields, and the year abroad experience is a genuine differentiator in a competitive graduate job market.
Syllabus & Modules
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