BA Journalism with Public Relations
About this course
Journalism and public relations have more in common than is sometimes acknowledged: both are disciplines concerned with shaping how information reaches audiences, how stories are told, and how organisations and individuals communicate in a complex and demanding media environment. Journalism seeks to investigate, verify, and report on matters of public interest. Public relations seeks to manage the communication of organisations with their various audiences, crafting narratives and managing reputations in often challenging circumstances. Studying them together gives you a sharp awareness of how both sides of this relationship work, which is a genuine professional advantage. At the University of Salford, this three-year, full-time degree reflects the reality that journalism and public relations have both been transformed by the digital revolution. You will study traditional practice in both fields alongside the new and emerging methods that are reshaping how content is produced, distributed, and consumed. The programme develops your writing, editing, and storytelling skills for multiple platforms, alongside an understanding of media law, ethics, audience analytics, and the digital tools that define contemporary practice. Salford has strong industry connections and a reputation for practically oriented media education, situated in a city with a significant media presence. The typical entry tariff of 120 points reflects an accessible approach to admissions. Journalism and public relations graduates enter the media and communications industries in a wide range of roles. Many work as journalists across print, broadcast, and digital platforms, while others take up roles in public relations, corporate communications, content marketing, and social media management. The combination of editorial and communications skills is particularly valued in organisations that operate at the intersection of the two, including charities, public bodies, and companies managing complex stakeholder relationships. Postgraduate study in journalism, communications, or media is also an option for those who wish to specialise further.
Syllabus & Modules
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