BA Journalism, Public Relations with Media
About this course
Journalism and public relations are disciplines that sit at the centre of how information moves in society: how stories are found, verified, told, and distributed, and how organisations manage their relationships with media, publics, and stakeholders. Both fields have been transformed by the digital revolution, and both require practitioners who can think critically about communication, work across multiple platforms, and adapt quickly to a changing media landscape. Studying them together gives you a set of skills that are immediately applicable across a range of professional environments. At Sheffield Hallam University, this three-year full-time degree with integrated foundation year is taught by industry experts in top-class facilities, combining the theoretical frameworks of journalism and PR with practical skills that are directly relevant to professional practice. You will examine key theories and issues relating to journalism and public relations while working with communications professionals, journalists, and content creators. The programme develops skills in writing, media production, digital communication, research, and storytelling alongside a critical understanding of the industries in which these skills are applied. The foundation year prepares you for degree-level study before you enter the main programme. The sandwich year provides structured professional experience in a journalism or communications role, and work placement is integrated throughout, ensuring you develop genuine professional practice alongside academic knowledge. Sheffield Hallam's strong industry connections and its emphasis on employability mean the degree is designed to get you working in the field, not just to prepare you academically. Graduates go on to careers in journalism, public relations, communications management, content creation, social media, corporate communications, and media management across the public, private, and voluntary sectors. Many go on to postgraduate study in journalism, public relations, or media, and some build careers in broadcasting, digital publishing, or political communications.
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