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BA Journalism, Media and Communication and Psychology
About this course
Journalism, media and communication combined with psychology creates a powerful pairing that reflects the realities of how contemporary media operates. The media landscape has changed dramatically: it now encompasses not just print and broadcast journalism but professional blogging and vlogging, podcasting, social media content, entertainment television, video games, interactive applications, and the promotion of ideas and products across digital platforms. Understanding how these media work, and how human psychology shapes and is shaped by them, gives you an unusually rigorous basis for working in this fast-changing environment. At the University of Strathclyde, this four-year full-time degree develops your skills in journalism and media practice alongside a scientific understanding of human cognition, emotion, social influence and behaviour. You will study the principles and craft of journalism and media production, the media industry's structures and economics, the ethics of communication and the critical frameworks used to analyse media's role in society, alongside cognitive and social psychology, research methods, and the psychological dimensions of audience behaviour, persuasion and digital communication. The combination gives you both practical skills and a deep theoretical understanding of why media communications work as they do. You will develop writing, production, analytical and communication skills, alongside the scientific reasoning and research capabilities that psychological education provides. The combination is particularly valuable for roles that sit at the intersection of media strategy, audience understanding and content production. Graduates move into journalism, content creation, media production, public relations, communications strategy, market research, audience analytics, user experience, advertising, and a wide range of roles in organisations where both media skills and psychological understanding are relevant. Postgraduate study in journalism, psychology, media studies or communications is a well-supported pathway.
Syllabus & Modules
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