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BA International Tourism Management and Marketing
About this course
International tourism management and marketing sits at the intersection of one of the world's largest industries and the commercial discipline that drives it. Tourism is a genuinely global phenomenon, encompassing leisure and business travel, heritage and cultural tourism, adventure and nature tourism, and the vast hospitality infrastructure that supports them. Marketing shapes how destinations, operators and experiences position themselves in an intensely competitive global market, using digital platforms, brand strategy, consumer insight and partnerships to reach and convert travellers. Understanding both sides of this relationship gives graduates a distinctive and commercially relevant skill set. At the University of Chester, you will study this three-year full-time programme with a year abroad included in its structure, giving you direct international experience in tourism and marketing in another country. This is particularly fitting for a degree focused on international tourism, and it adds a dimension of cultural immersion and professional experience that few purely domestic programmes can offer. The typical entry tariff for this programme is around 104 UCAS points. You will study tourism theory and management, destination and event management, tourism policy, visitor behaviour and consumer psychology, digital and social media marketing, brand strategy and international marketing practice. The programme connects theory to practice through case studies, field visits and project work, developing your ability to apply marketing thinking to the complex and dynamic tourism environment. Chester's location in the North West, close to the Lake District, Wales and several significant tourism destinations, gives the programme a rich practical context. Graduates of international tourism management and marketing programmes work across a wide range of sectors. Destination marketing organisations, tour operators, hotel chains, airlines, visitor attractions, cruise companies and national tourism boards are all significant employers. Roles in digital marketing, partnership management, product development, operations and events are common destinations. Many graduates also work in the marketing teams of museums, galleries, heritage organisations and local authorities with tourism briefs. Postgraduate study in tourism management, marketing, hospitality or events is available for those who wish to specialise further.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 15 respondents (57% response rate)
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