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55% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA International Hospitality and Tourism Management with foundation year
About this course
Hospitality and tourism management is a degree for an industry that is one of the largest employers in the world, encompassing hotels, restaurants, airlines, cruise lines, travel agencies, event venues, and the growing range of experiential and destination businesses that serve global travellers. Managing within this sector requires a combination of business acumen, operational expertise, customer service understanding, and cultural awareness, since the industry is by definition international in its outlook and in the people it serves. The ability to manage across different cultural contexts, languages, and market conditions is central to a professional career in hospitality and tourism. At Coventry University, this four-year full-time programme includes a foundation year that provides a thorough preparation for degree-level study before you progress to the main content. The programme develops key skills for a career in hospitality and tourism management while also exploring the broader business themes that underpin the industry's role in the wider commercial environment. You will study hospitality operations, tourism management, marketing, finance, human resource management, sustainable tourism, and the strategic challenges facing the industry in an era of digital disruption and changing travel patterns. A sandwich year in industry and a year abroad are both available, and work placements are built into the programme, giving you direct professional experience in hospitality or tourism settings and genuine international exposure before you graduate. With a typical entry tariff of 104 UCAS points, this degree is accessible to students who are motivated to build a career in this dynamic sector. Graduates pursue careers in hotel management, resort operations, tourism development, event management, airlines, travel consultancy, destination marketing, and food and beverage management. Many move into management training schemes with major hotel groups, travel companies, or event organisations. Some continue to postgraduate study in hospitality, tourism, or international business.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 60 respondents (90% response rate)
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