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BA International Hospitality and Tourism Management
About this course
International hospitality and tourism management is a discipline that combines business acumen with an understanding of two of the world's most significant economic sectors. Tourism and hospitality together account for a substantial share of global employment and GDP, and they operate across an extraordinary range of contexts, from boutique hotels and local food tourism to international conference facilities, heritage destinations, and global airline alliances. Managing effectively within these sectors requires the same analytical and financial skills as any business management degree, alongside a specific understanding of how service industries work and what guests and travellers actually value. At the University of Gloucestershire, this three-year, full-time programme develops your knowledge of business strategy, operations management, marketing, financial management, and human resource management within the specific context of hospitality and tourism. You will examine how the hospitality industry is organised across different market segments, how destinations are developed and promoted, and how sustainability concerns are reshaping both sectors in important ways. Consumer behaviour, digital marketing, events management, and revenue management are among the areas you will explore alongside the broader business foundations. Gloucestershire's location in the South West, a region with significant tourism activity including the Cotswolds and the broader natural and heritage landscape, gives the programme a grounded local context while the curriculum's international orientation reflects the genuinely global character of both industries. Graduates work in hotel management, event management, tourism development, destination marketing, travel trade, airline and cruise management, food and beverage management, and consultancy. Many enter the sector's graduate schemes with major hotel groups, tour operators, or hospitality companies. Others build careers in the public and voluntary sectors through roles in tourism boards, cultural heritage organisations, and local authorities. Postgraduate study in hospitality management, tourism development, or business administration is available for those who wish to develop their expertise at a higher level.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 20 respondents (74% response rate)
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