BA Graphic Design
About this course
Graphic design is the discipline concerned with visual communication, the creation of images, typography, layouts, and identities that convey information, evoke feeling, and persuade audiences. It is a practice that operates across print, screen, physical environments, and digital media, and that has become central to how brands, organisations, public bodies, and individuals communicate in a visually saturated world. Good graphic design is not merely decoration but a purposeful organisation of visual elements to create meaning and achieve effect. At York St John University, this three-year full-time BA in Graphic Design develops your understanding of the principles of visual language and the impact that design has on how people interpret the world. You will learn to apply those principles across different practical projects and platforms, developing your own creative voice and finding your specialism within the broad discipline of graphic design. The programme encourages creativity and exploration across different media, preparing you to create design solutions that are both technically accomplished and distinctively your own. A sandwich year, a year abroad, and a work placement are built into the programme, giving you substantial professional experience and the opportunity to engage with design practice in international contexts. Graduates from graphic design programmes work across the creative industries and in many other sectors. Roles in brand identity, typography, editorial design, packaging, digital design, web and user interface design, motion graphics, advertising, and environmental graphics are all common destinations. Many graduates also work in the technology sector, where the visual and UX design skills developed through graphic design training are increasingly in demand. Freelance and portfolio careers are common, and the discipline provides a strong foundation for postgraduate study in graphic design, design innovation, user experience, or related creative fields.
Syllabus & Modules
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