BSc Food Business and Marketing with International Foundation Year
About this course
Food business and marketing is a specialist field that applies business and marketing principles to one of the world's largest and most complex industries. The food sector encompasses primary production, food manufacturing and processing, retail, food service, and the supply chains connecting them, all subject to stringent regulation, rapidly changing consumer preferences, sustainability pressures, and intense competition. Understanding how to market food products effectively, manage food businesses commercially, and navigate the distinctive challenges of the sector requires both business acumen and sector-specific knowledge. At the University of Reading, this four-year programme includes an international foundation year, providing a supportive entry into higher education for students who need a preparatory stage before beginning the full degree. Reading has particular strength in agriculture, food science, and agri-business, reflecting the university's long-standing engagement with the food and farming sector and its location in a region with strong agricultural and food industry connections. You will study marketing strategy, consumer behaviour, food industry supply chains, product development, brand management, and the business frameworks needed to operate effectively in food companies, food retail, or the wider agri-food sector. Graduates of food business and marketing programmes work in marketing roles in food manufacturing, food retail, catering, food service, and agricultural businesses. Brand management, product management, trade marketing, market research, export, and supply chain roles are all common destinations. Reading's reputation in the food and agricultural sciences is a meaningful professional asset in a sector where institutional connections to the industry are genuinely valuable. Further study in food marketing, agri-business, or related management fields is open to graduates who wish to develop specialist expertise.
Syllabus & Modules
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