BA Fashion, Marketing and Communication

About this course

Fashion, marketing and communication is a degree that addresses the industry from both its creative and its commercial dimensions, developing an understanding of fashion design and visual culture alongside the marketing, branding and communications strategies that bring fashion products and brands to market. The fashion industry is one in which creative vision and commercial acumen must coexist, and professionals who can navigate both sides of that relationship are particularly valuable in an industry that is increasingly shaped by digital media, global supply chains and changing consumer values. At the University of Derby, this part-time programme includes a foundation element for students who benefit from additional preparation before the main degree. You will develop fashion design skills alongside an expanding knowledge of key business aspects, combining creative and practical study in a way that reflects the genuine breadth of the fashion sector. A sandwich placement year gives you substantial professional experience, a year abroad extends your international perspective, and work placement opportunities are integrated throughout the programme. The combination of design practice, marketing knowledge and communications skills means you graduate with a versatile set of capabilities applicable across fashion and the wider creative industries. Graduates from fashion, marketing and communications programmes pursue careers across the fashion sector, including roles in fashion design, brand management, fashion marketing, digital communications, retail buying, merchandising and fashion media. The marketing and communications dimension of the degree adds particular value for careers in fashion PR, social media strategy, content creation and e-commerce, which are among the fastest-growing areas of the industry. Some graduates move into related sectors including beauty, lifestyle, interiors and luxury goods. Postgraduate study in fashion management, marketing or creative enterprise is a natural option for those who want to build deeper professional expertise.

Student Satisfaction