BA Fashion Marketing and Branding
About this course
Fashion marketing and branding sits at the junction of creative industries and commercial strategy, concerned with how fashion labels and products are positioned, communicated, and sold to consumers. It recognises that creativity is not opposed to business success but is an essential part of it: the brands that endure are those that tell a compelling story, create genuine desire, and build lasting relationships with their customers. The discipline draws on marketing theory, consumer psychology, and brand management alongside a deep understanding of fashion culture and industry. At Nottingham Trent, this programme is built around the understanding that creativity is at the heart of brand success in fashion. You will study the principles of marketing and branding alongside fashion-specific modules covering trend forecasting, retail strategy, digital marketing, and luxury brand management. The combination of academic theory and industry-relevant practice equips you with the analytical and creative tools needed for a fast-paced, continually evolving field. The programme runs over three years full-time, with a typical entry tariff of 120 points. Graduates of fashion marketing and branding programmes pursue careers in brand management, marketing communications, digital marketing, public relations, buying, and retail strategy at fashion brands, agencies, and retailers. The creative and commercial training the degree provides is also valued in luxury goods, lifestyle brands, and the broader creative economy. Many graduates go on to postgraduate study in marketing, fashion business, or brand management, or develop careers in the international fashion industry where the combination of cultural sensitivity and commercial expertise is consistently in demand.
Syllabus & Modules
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