BA Fashion Buying and Merchandising
About this course
Fashion Buying and Merchandising is a discipline that sits at the commercial heart of the fashion industry. Buyers identify and select the products that a retailer or brand will sell, making decisions that require a combination of aesthetic judgement, trend awareness, and financial discipline. Merchandisers ensure that the right products are available in the right quantities at the right time, managing the flow of stock and the allocation of budgets in ways that maximise commercial performance. Both roles demand analytical rigour alongside creative awareness, and the ability to move fluently between visual and numerical thinking is a defining characteristic of the most effective practitioners. At the University of the Arts London, this three-year, full-time programme includes a sandwich year and work placement opportunities. You will develop skills in both the analytical and numerical aspects of buying and merchandising and the creative and business-oriented dimensions of fashion retail, building a varied skill set applicable to a wide range of roles across the industry. The programme develops your understanding of range planning, supplier relationships, open-to-buy calculations, trend analysis, and the data-driven decision-making that modern fashion retail depends on. The sandwich year gives you an extended period of professional experience in a commercial fashion environment, which is one of the most effective ways to develop the practical knowledge and industry contacts that the highly competitive fashion sector demands. Graduates of Fashion Buying and Merchandising work as buyers, assistant buyers, merchandisers, product developers, and allocators across fashion retail, wholesale, and direct-to-consumer brands. Many build careers in the retail groups that dominate the high street and online fashion market, while others work with luxury brands, sportswear companies, or specialist retailers. The combination of commercial and creative skills also supports roles in brand management, product management, and e-commerce operations. Postgraduate study in fashion business, retail management, or related fields is a route for those seeking senior or specialist positions.
Syllabus & Modules
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