BA Digital Media
About this course
Digital media is concerned with how content is created, distributed, and consumed across digital platforms, and with the cultural, commercial, and technological forces that shape that process. Standing out amidst a crowded marketplace is the goal of practically all organisations worldwide, which is why they are seeking digital media specialists who are highly adaptable in challenging times and able to draw on a wide range of skills across various platforms. The discipline sits at the intersection of creative practice, critical theory, and technical production, asking not just how digital media works but what it means and what it does. At the University of Leeds, this three-year full-time programme develops your understanding of digital media production, design, and critical analysis. You will create content across a range of digital platforms, developing practical skills in video, audio, interactive design, and online communication, while also studying the theories that frame how digital media shapes culture, identity, politics, and commerce. The programme includes a sandwich year with a year abroad and work placement, giving you professional experience in a media or communications environment and international exposure to how digital media operates in different cultural and industrial contexts. Entry typically requires around 152 UCAS tariff points. Digital media graduates work in content creation, social media management, video production, UX design, digital marketing, communications, journalism, broadcasting, and the creative technology industry. The combination of practical production skills with critical understanding of how digital platforms operate makes graduates adaptable across a rapidly evolving landscape. Many continue to postgraduate study in media, design, communications, or related disciplines.
Syllabus & Modules
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