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BSc Digital Marketing with Integrated Foundation Year
About this course
Digital marketing sits at the centre of how modern organisations find, engage, and retain their customers. It encompasses search engine optimisation, paid advertising, social media strategy, content marketing, email campaigns, data analytics, and the growing world of influencer and creator partnerships, and it is a field that is evolving rapidly as new platforms, tools, and consumer behaviours emerge. Understanding digital marketing at a strategic level requires both technical competence with the tools and platforms involved and a conceptual grasp of consumer behaviour, brand positioning, and the measurement of marketing effectiveness. At Ravensbourne University London, this four-year full-time programme includes an integrated foundation year, which provides a structured preparatory stage for students entering from a range of backgrounds before they begin the main degree. Ravensbourne's location in Greenwich, part of the creative and digital cluster developing around the O2 Arena, places it within a rich environment of media, technology, and creative businesses. The foundation year builds the academic and creative skills the degree requires, ensuring that students enter the main programme ready to engage fully with its demands. Throughout the degree you will study digital marketing strategy, branding, consumer behaviour, social media management, content creation, search marketing, web analytics, UX and design thinking, and the data skills needed to interpret campaign performance and make evidence-based decisions. The programme is designed with industry relevance at its core, and you will have opportunities to work on real briefs and to develop a portfolio of work that demonstrates your capabilities to employers. Graduates in digital marketing go on to roles as digital marketing executives, social media managers, content strategists, SEO specialists, paid media managers, brand managers, and marketing analysts in organisations across every sector of the economy. Digital marketing roles exist in agencies, in-house marketing teams, start-ups, and large corporations, and the sector continues to grow as organisations invest more in their digital presence. Postgraduate study in marketing, data analytics, or brand management is a route for those who want to deepen their strategic or technical expertise.
Syllabus & Modules
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