High Drop-out Rate Alert
20% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Digital Marketing
About this course
Digital marketing has reshaped how organisations reach and engage their audiences, and the discipline is now one of the most significant areas of commercial activity in the modern economy. It encompasses search engine optimisation and paid search, social media strategy, content marketing, email, analytics, and the understanding of digital consumer behaviour that underlies all of these channels. Studying digital marketing at degree level means developing both the conceptual frameworks for understanding how digital environments work and the practical skills to deploy them effectively. At Sheffield Hallam University, this three-year full-time programme includes an integrated foundation year, giving you the academic and professional preparation needed before you enter the main degree. The curriculum goes beyond the mechanics of individual channels to develop a strategic, data-driven mindset, helping you understand how digital environments shape customer behaviour, how brand value is built and protected, and how performance can be measured and improved. A sandwich placement year and work placement opportunities are built into the programme, giving you substantial professional experience before you graduate, and the course explicitly addresses the role of artificial intelligence in shaping digital marketing practice. The typical entry tariff of 104 points reflects the broad entry base for this programme. You will develop analytical and creative capabilities in combination, learning to interpret data and use insight to inform strategy, as well as to communicate compellingly across digital channels. Graduates pursue careers in digital marketing agencies, in-house marketing teams, e-commerce businesses, and any organisation with a significant digital presence. Roles in social media management, SEO, content strategy, digital analytics, and brand management are all common destinations. Postgraduate study in marketing or business is a natural route for those seeking to specialise or move into more senior roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 20 respondents (79% response rate)
Similarly Ranked Alternatives
What comes next? 🎓
Choosing the right university starts with choosing the right school. Explore transparent, data-driven school profiles powered by official DfE statistics.
Explore Schools on WhatSchool.ai →