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BA Digital Marketing and Economics
About this course
Digital marketing and economics is a combination that equips you to understand two of the most powerful forces shaping modern commerce: the digital systems through which brands reach and engage consumers, and the economic principles that explain how markets function, how prices are set, and how incentives drive behaviour. Digital marketing has transformed the commercial landscape over the past two decades, creating new channels, new data sources, and new forms of customer relationship. Economics provides the analytical foundation for understanding why markets work as they do and how different interventions, from platform design to pricing algorithms, affect outcomes for businesses and consumers alike. Liverpool Hope University's three-year full-time Digital Marketing and Economics programme combines strong academic content in both subjects with a practical orientation. You will study consumer behaviour, search engine optimisation, social media strategy, content marketing, data analytics, campaign planning, and digital advertising alongside core economics topics including microeconomics, macroeconomics, and quantitative methods. The programme engages seriously with the digital marketplace as both a commercial environment and a subject of economic analysis, asking how digital platforms affect competition, how algorithmic systems shape consumer choice, and how marketing decisions interact with economic incentives. The inclusion of a sandwich year, a year abroad, and a work placement gives you substantial professional and international experience, developing your ability to apply what you learn in real commercial settings and broadening your perspective across different national digital markets. Graduates pursue careers in digital marketing, content strategy, data analytics, economic analysis, business development, market research, and e-commerce management across a wide range of sectors. The combination of economic understanding and digital marketing capability is increasingly valuable as organisations seek people who can analyse data and communicate insights effectively.
Syllabus & Modules
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