BA Digital Marketing and Drama (With Foundation Year)
About this course
Digital marketing and drama is an unusual pairing that connects two very different but complementary disciplines: the data-driven, strategic world of digital marketing and the creative, performative world of theatre and drama. Digital marketing is one of the most dynamic fields in business today, combining analytical skills with creative communication across search, social media, email, content, and digital advertising channels. Drama develops your capacity for creative expression, storytelling, character, and presence, skills that have direct relevance to the human dimensions of marketing communication and brand identity. Together, the two disciplines develop a graduate who can think strategically about digital channels while bringing genuine creative depth to the content and communication that fills them. At Liverpool Hope University, this four-year, full-time programme includes a foundation year for students who need to build their academic foundations before the main degree. The digital marketing component combines theory with practical application, ensuring that your learning is academically rigorous and relevant to the modern digital marketplace. The drama component develops your creative and performance skills alongside the critical understanding of theatre and performance that an academic drama education provides. The programme includes a sandwich placement year, a year abroad, and work placement opportunities, giving you professional and international experience across both disciplines. Graduates from this combination work in digital marketing, content creation, social media management, brand communications, and digital advertising, as well as in the performing arts, creative industries, and arts education. The combination of digital marketing expertise with drama training is particularly relevant to roles in video and social media content, brand storytelling, and the creative side of digital communications. Postgraduate study in marketing, digital media, or theatre is an option for those who want to develop specialist expertise.
Syllabus & Modules
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