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BA Digital Content Creation
About this course
Digital content creation is one of the most dynamic and rapidly evolving professional fields of our time. Content is how organisations build relationships, grow audiences, influence opinion, and drive change, and the people who can create it strategically, compellingly, and with a clear understanding of how digital platforms work are in consistent demand across the economy. This three-year programme at Ravensbourne University London approaches content creation as a multidisciplinary practice, covering the full cycle from creative concept and audience research through to production and impact measurement. At Ravensbourne, which sits in a creatively stimulating location near the O2 Arena and in close proximity to the media and technology industries of east London, you will develop practical skills in video, photography, writing, social media strategy, and digital production, alongside a critical understanding of how audiences engage with different kinds of content and how platforms shape what gets made and seen. The course covers idea generation, strategy, production techniques, and analytics, giving you both the creative and the commercial dimensions of content work. You will build a portfolio of real work throughout the programme that demonstrates your range and capability to prospective employers. The typical entry tariff is 104 UCAS points. Graduates work across the full breadth of the content industries: social media management, video production, podcasting, journalism, brand storytelling, digital marketing, advertising, and public relations are all common destinations. Many graduates also work as freelance content creators, and the combination of creative and strategic skills the degree develops is relevant to in-house content roles in organisations across every sector. Postgraduate study in media, communications, or marketing is also an option for those who want to deepen their expertise.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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