BA Digital and Graphic Design
About this course
Digital and graphic design sits at the intersection of visual communication and digital technology, addressing how ideas, information, and messages are shaped and presented for audiences across screens, devices, and platforms. It encompasses the visual language of brand identity, the information design of user interfaces, the principles of typography and layout, and the digital production skills that bring designs from concept to realised artefact. In a world where almost every organisation communicates primarily through digital channels, skilled designers who can work fluently across these areas are consistently in demand. At Queen Margaret University in Edinburgh this two-year accelerated programme develops your practical design skills alongside the conceptual and critical thinking that distinguishes designers who can lead creative projects from those who merely execute them. You will develop proficiency in industry-standard design tools and build a portfolio of work that demonstrates your range and your creative approach across different briefs and contexts. The programme covers graphic design principles, digital design, branding, motion graphics, user experience design, and the professional practices of the design industry. The two-year structure means you enter the profession or postgraduate study more quickly than a standard three-year degree. Graduates go on to careers as graphic designers, digital designers, UX and UI designers, brand designers, motion graphics artists, art directors, and creative directors across industries including advertising, publishing, technology, retail, healthcare, and the public sector. Many graduates also build freelance practices or work in small design agencies where the breadth of the curriculum's coverage is directly applicable. The accelerated programme is designed for students who are ready to enter the profession quickly and who want a focused, intensive design education.
Syllabus & Modules
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