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BA Creative Industries Business Management and Tourism
About this course
Creative industries, business management and tourism together form an unusual but practically oriented combination that reflects the growing economic importance of culture, creativity and experience as drivers of value in the modern economy. The creative industries span film, music, gaming, fashion, design and the arts; business management provides the strategic and operational frameworks within which creative enterprises function; and tourism is one of the world's largest industries, deeply intertwined with culture, place and creative practice. Studying all three together develops the ability to think across these interconnected sectors. At Liverpool Hope University you will follow this three-year full-time programme, developing understanding of how creative businesses operate, how tourism destinations are managed and marketed, and how the principles of business management apply in cultural and creative contexts. The programme includes a sandwich year in industry, a year abroad and an embedded work placement, meaning you graduate with not just academic knowledge but substantial professional and international experience. Liverpool's own position as a city with rich creative and cultural heritage, a major tourism economy and a long history of creative industry provides a stimulating backdrop for this kind of study. The degree develops a combination of creative thinking, commercial awareness and analytical capability that is particularly well suited to the growing number of roles that sit at the intersection of culture, business and place. You will also develop project management, communication and teamwork skills through the practical dimensions of the programme. Graduates move into roles in arts and cultural management, events, tourism and hospitality management, creative agency work, marketing communications, heritage management and cultural entrepreneurship. The combination of international experience, industry placement and commercial training positions you well for careers in sectors where adaptability and both creative and commercial thinking are valued. Postgraduate study in cultural management, tourism, marketing or business administration is a natural next step for those wishing to develop further.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 170 respondents (78% response rate)
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