BA Contemporary Craft and Digital Marketing
About this course
Contemporary craft and digital marketing might seem like an unusual pairing, but they reflect a genuine reality in the creative economy: makers, designers, and craft practitioners need to reach audiences, build communities around their work, and navigate digital platforms to make sustainable careers. This joint honours degree at Liverpool Hope University gives you skills on both sides of that equation, combining studio-based practice in contemporary craft with a grounding in digital marketing theory and strategy. The three-year full-time programme includes a sandwich placement year, a year abroad, and a work placement, making it one of the more experience-rich options available. In the craft strand, you will develop practical skills in materials and making, exploring contemporary approaches to craft that engage with issues of sustainability, identity, culture, and the hand-made in a digital age. In the digital marketing strand, you will study how brands are built and maintained online, how campaigns are planned and measured, how content is created for different platforms, and how data informs marketing decisions. The combination is academically rigorous and practically orientated, and the structured placements give you real professional experience to take into the job market. The year abroad broadens your cultural perspective on both craft and digital practice, and the placement year provides substantial industry immersion that many graduates cite as the most career-defining part of their degree. You will develop creative, analytical, and commercial skills that sit alongside each other, which is unusual and genuinely distinctive in the jobs market. Career pathways from this degree include roles in craft and design practice, arts administration and cultural programming, digital marketing and brand management, social media and content creation, retail buying, and creative entrepreneurship. Some graduates establish independent creative practices; others move into commercial roles in the creative industries or digital agencies. Postgraduate study in craft, design, or marketing is also an option for those who want to develop their specialism further.
Syllabus & Modules
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