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BSc Business with Tourism Management (Accelerated)
About this course
Business and tourism management together address one of the world's largest and most complex industries. Tourism is not simply a matter of moving people between destinations: it is a global economic system involving transport networks, hospitality, destination marketing, cultural heritage, environmental sustainability, and government policy. Studying it alongside core business principles gives you the analytical tools to understand both the commercial mechanics and the broader social and environmental context in which the industry operates. At Anglia Ruskin this is an accelerated programme, meaning it is delivered at a faster pace than a standard degree. This suits students who are focused and self-motivated and ready to move through material efficiently. You will cover the foundational areas of business, including marketing, finance, operations, and strategy, and apply them to tourism-specific contexts such as destination management, visitor experience design, event planning, and the economics of hospitality. You will also develop the practical skills needed to solve real organisational problems, working through cases and projects that reflect the genuine challenges faced by businesses operating in the tourism sector. Marketing sits at the centre of much of the tourism curriculum, reflecting how central promotion, brand management, and digital channels have become to competitive success in the sector. You will learn to evaluate marketing tools and techniques critically and to understand how they can be deployed effectively across different tourism contexts, from national destination campaigns to boutique hotel marketing and event promotion. Graduates move into roles across travel and tourism management, destination marketing organisations, hospitality management, event and conference management, airline and transport operations, and tourism consultancy. The business grounding opens doors in adjacent sectors too, and the degree provides a solid foundation for postgraduate study in tourism management, international business, or marketing for those who wish to specialise further.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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