BA Business & Marketing

About this course

Business and marketing is a combination that reflects how commercial organisations actually operate: marketing is not separate from business strategy but integral to it, shaping how products are developed, positioned and communicated to customers and how organisations build the relationships that sustain long-term success. Business management provides the broader frameworks of strategy, finance, operations, organisational behaviour and human resources, while marketing develops the specialist skills in consumer insight, brand management, communications, digital channels and market research that make organisations competitive. At the University of the West of Scotland, this part-time programme develops your expertise across both disciplines simultaneously, giving you a grounding that is genuinely integrated rather than bolted together. You will study core business management alongside marketing theory and practice, including consumer behaviour, brand strategy, digital marketing, marketing communications, market research, pricing and distribution. The four-year Scottish honours structure gives you time to develop depth across both fields, and UWS's professionally oriented approach means your studies connect to real business contexts and the practical challenges that marketing and management professionals face. Graduates of business and marketing programmes go on to careers across a wide range of sectors, in roles including marketing management, brand management, digital marketing, market research, product management, communications, sales management and general business management. The combination of marketing specialism and broader business understanding makes graduates versatile, suited both to marketing functions within organisations and to general management roles where commercial and strategic thinking is required. Professional qualifications with the Chartered Institute of Marketing are a natural complement and many graduates pursue them alongside or after completing their degrees. Further study at master's level in marketing, business or management is also an option for those who want to deepen a particular area.

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