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BSc Business Management with Marketing
About this course
Business management with marketing recognises that how organisations communicate with their customers and the public is no longer a supporting function but a strategic one. In markets where products and services are increasingly similar in quality and price, the ability to build a compelling brand, understand and respond to customer behaviour, and communicate a distinctive value proposition is often what determines whether an organisation succeeds. Studying management alongside marketing gives you the commercial and operational grounding of business education while developing specific expertise in the discipline that shapes how organisations present themselves and grow their audiences. At the University of Law this three-year full-time programme develops your communication skills and understanding of different methods and styles of communication, giving you a grounding in both the formal and informal dimensions of business communication, including how social media can be used effectively to reach and engage audiences. Alongside this, the programme builds the broader business management knowledge, including strategy, finance, operations, and human resources, needed to understand how marketing fits into and contributes to the overall performance of an organisation. The University of Law's professional focus and its connections to the legal and business sectors in London provide a useful context for developing both academic and applied skills. Graduates in business management with marketing find careers in marketing, brand management, advertising, public relations, digital marketing, content strategy, and business development across virtually every sector of the economy. The combination of management knowledge and marketing expertise is valued by employers who need people who understand how marketing contributes to business performance as a whole, not just as a creative output. Many graduates also continue to postgraduate study in marketing, business administration, or communications, or pursue professional qualifications with bodies such as the Chartered Institute of Marketing.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 85 respondents (79% response rate)
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