High Drop-out Rate Alert
35% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Business Management and Marketing
About this course
Business management and marketing is a combination that reflects the inseparable relationship between how organisations are run and how they reach and retain their customers. Management provides the analytical frameworks for strategy, finance, operations, people and organisational design. Marketing contributes the understanding of markets, consumer behaviour, brand building and communication that determines whether a product or service actually succeeds with the audiences it targets. Together they provide a broad and practically relevant education for careers in almost every sector. At the University of Chester, this three-year degree blends contemporary business issues with current marketing thinking, providing students with a foundation that Chester describes as suited to a thriving career in both fields. You will study strategic management, marketing strategy, consumer behaviour, digital marketing, brand management, financial analysis, operations and entrepreneurship, developing both the conceptual understanding and the applied skills that employers across business, marketing and communications value. A year abroad is part of the programme, giving you the opportunity to study in a different country and to bring an international dimension to your commercial education. The combination of management and marketing trains you to think about organisations from multiple perspectives: the internal logic of operational and strategic decisions, and the external logic of what customers want and how to communicate with them effectively. This dual perspective is increasingly valuable as organisations seek managers who understand both sides of the commercial equation. Graduates go on to careers in marketing, brand management, digital marketing, business development, sales, product management, management consultancy and general management across a wide range of sectors and organisations. Further study in marketing, management or MBA programmes is also common for those seeking senior or specialist roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 50 respondents (67% response rate)
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