BA Business and Marketing
About this course
Business and marketing is a combination that gives you the broad commercial understanding of how organisations operate alongside a specialist focus on the discipline that connects companies to their customers. Marketing is not simply promotion but the full process of understanding markets, creating value, and communicating it effectively, and it is central to the success of organisations of every kind, from start-ups and global brands to charities and public sector bodies. At the University of Northumbria at Newcastle this three-year full-time programme develops both strands in depth. You will study the core functions of business management, including strategy, finance, operations, and human resources, alongside marketing content covering consumer behaviour, brand management, digital marketing, market research, and campaign planning. The programme is taught with close attention to professional practice and real-world application, reflecting Northumbria's strong emphasis on employability. The degree includes a sandwich year with a work placement and a year abroad, giving you both substantial professional experience and an international perspective before you graduate. The combination of placement and international study significantly strengthens your CV and is particularly well suited to a marketing career that increasingly operates across national borders and digital platforms. Many graduate employers in marketing actively seek candidates who have completed both. Graduates go on to careers in marketing management, brand management, digital marketing, market research, advertising, public relations, content strategy, and business development. The broad business foundation also opens routes into consultancy, management, and entrepreneurship. Many graduates continue to postgraduate study, including specialist marketing master's degrees and MBA programmes.
Syllabus & Modules
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