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22% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Business and Marketing
About this course
Business and marketing is a degree that prepares you for the commercial realities of organisations that need to understand their markets, connect with their customers, and operate profitably and sustainably. Business provides the structural understanding of how organisations work, covering strategy, finance, operations, human resources, and the regulatory and economic contexts in which businesses operate. Marketing focuses on the relationship between organisations and their audiences, encompassing consumer behaviour, brand management, market research, digital strategy, and the communication tools through which organisations make their offerings known and desirable. Together, they give you both the breadth of a business education and the specialist depth of a marketing focus. At Regent's University London, this three-year full-time degree includes a year abroad, reflecting the international character of both the institution and the subject matter. London provides a remarkable context for studying business and marketing, with access to a globally significant commercial, media, and creative sector. The curriculum covers the core areas of business management alongside marketing theory and practice, including digital marketing, brand strategy, consumer insight, market research, and campaign management. The year abroad gives you direct experience of how business and marketing are practised in a different cultural and commercial environment, which is an important credential in an industry that increasingly operates across borders. Graduates from business and marketing programmes enter a wide range of roles across the commercial sector. Marketing executive, digital marketing manager, brand manager, account manager, and market research analyst are common starting points, with progression to senior marketing and business management roles as experience develops. Every kind of organisation, from major consumer brands to financial services firms, technology companies, charities, and public sector bodies, employs people with this combination of skills. The international perspective developed through the year abroad is particularly valued in roles that involve working with global brands or in multinational organisations. Postgraduate study in marketing, business administration, or a specialist marketing discipline is an option for those who want to develop greater depth in a particular area.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 45 respondents (81% response rate)
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