High Drop-out Rate Alert
33% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Business and Management
About this course
Business and management is the academic discipline that equips students to understand and contribute to how organisations of all kinds are run, from strategy and finance to marketing, operations and people management. It is one of the most practically relevant and professionally versatile degree areas available, developing capabilities that are in demand across every sector of the economy. The degree prepares graduates both for careers in established organisations and for the entrepreneurial creation of new ones. At the University of Sunderland, this four-year programme uses innovative teaching methods and an industry-led curriculum, as the university describes, developing the highly employable skills and knowledge that business careers require. The programme includes a foundation year for those who need additional preparation before degree-level study, a sandwich year and a year abroad, as well as work placement opportunities, providing multiple structured routes to develop professional experience and international perspective. This combination means that by the time you graduate you will have studied across an international environment, spent time in a professional business setting and developed practical capabilities alongside your academic knowledge. You will study strategic management, marketing, finance, organisational behaviour, operations management, entrepreneurship and business analytics, building both the conceptual frameworks and the practical skills that employers value in business graduates. Sunderland's emphasis on industry connections means the programme is shaped by real business practice rather than purely academic theory. Graduates go on to careers in management, consulting, marketing, finance, human resources, operations, entrepreneurship and business development across private, public and third-sector organisations. Many enter graduate training schemes; others pursue more direct routes into specific business functions. Further study in business administration, management or specialist areas such as marketing or finance is also common.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 105 respondents (68% response rate)
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