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BBA Business Administration
About this course
Business administration is a broad degree that develops your understanding of how organisations function across their main operational areas: strategy, finance, marketing, operations, human resources, and management. Rather than specialising early in a single function, a business administration degree gives you a comprehensive map of how the parts of an organisation fit together and how management decisions in one area affect outcomes in others. This breadth is precisely what many employers value, particularly in organisations looking for graduates who can contribute across functions and develop into general management roles. At the University of Essex, this three-year full-time BBA programme covers the main functional areas of business, developing both your knowledge of management theory and your practical analytical skills. You will study accounting and financial analysis, business strategy, marketing management, operations and supply chain, organisational behaviour, human resource management, and the business environment, including economics and the legal context of commercial activity. The programme treats management as an evidence-based practice, developing your ability to apply frameworks and evaluate evidence rather than simply to follow received wisdom about how business should be done. Graduates from business administration programmes work across virtually every sector in roles including business analyst, operations manager, marketing executive, project manager, HR generalist, and management trainee. The breadth of the degree means that graduates are not locked into a single career path: many move into functions that align with their interests and strengths, and the degree provides a strong foundation for specialisation through postgraduate study in finance, marketing, human resource management, or business administration. Professional qualifications in management and related fields are also commonly pursued by graduates.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 25 respondents (55% response rate)
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