High Drop-out Rate Alert
75% of students drop out or transfer from this specific course. Consider asking why on an open day.
BBA Business Administration
About this course
Business administration is concerned with how organisations are managed, planned, and operated effectively. It encompasses the core functions of business, including strategy, finance, marketing, operations, human resources, and the management of supply chains and global logistics, giving you a broad command of the knowledge and skills that managers and business leaders need. The discipline is practical in orientation, concerned not just with theory but with understanding how real organisations make decisions and solve problems in competitive and uncertain environments. This three-year, full-time programme at Coventry includes a placement year and a year abroad, both of which give you significant opportunities to develop professionally and to gain international perspective on how businesses operate in different markets and cultural contexts. You will explore how logistics and supply chain theory is applied to real business contexts, study global operations and the challenges of interconnected international markets, and develop the analytical, communication, and leadership skills that business roles demand. The placement year in particular gives you hands-on experience that many graduate employers value as highly as academic qualifications. Graduates of business administration programmes are among the most employable of any discipline, working across virtually every sector of the economy in management, operations, marketing, commercial, and strategic roles. The breadth of the degree means you are not locked into a narrow career path, and the international experience of the year abroad strengthens your appeal to organisations that operate globally. Many graduates also pursue professional qualifications in management, marketing, human resources, or supply chain management alongside or after their degree, and further postgraduate study in business administration or a specialist management field is a common route for those who wish to develop deeper expertise.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 40 respondents (75% response rate)
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