Public Relations Specialist

As a public relations specialist, you control the messages that go out about the people and organisations you work for. When a charity wins a big grant, a business launches a new product, or a council does something important, you make sure journalists know about it and tell the story in a good way. You write press releases that journalists might use, build relationships with reporters, and pitch story ideas to them.

Your day involves reading the news and social media to track what people are saying about your client, writing clear and interesting announcements, and answering journalists' questions honestly and quickly. If something goes wrong and your client gets bad publicity, you help them respond calmly and fairly. You also plan events and look after your client's reputation day-to-day. You need to be a good writer, understand how media works, and be able to stay calm when things go wrong.