Public Affairs Consultant

As a public relations professional, you create and share messages that make people like and trust your organisation. You might write press releases about new products, pitch story ideas to journalists, set up interviews, run social media accounts, or arrange events like press conferences. Your job is to make sure your client or employer gets good coverage in newspapers, online and on TV.

You will spend time thinking up ideas for stories, writing clear copy, and building relationships with journalists who might want to write about your organisation. You also watch the news and social media to spot problems early - like if someone is saying something bad about your employer - and figure out how to respond. The job is fast-paced and sometimes stressful because you cannot always control what people say, and a crisis can change your whole day. But you get to be creative and work with interesting people.